Happy Birthday Card Ke Andar Kya Likhe
Happy Birthday Card Ke Andar Kya Likhe
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Saregama launched a brace of absolutely beautiful films aftermost anniversary to advance Carvaan, its music amateur primarily targeted at the earlier generation. The ads, ‘Kya hai isme’ affection Badhaai Ho acclaim amateur Gajraj Rao answer to his wife the abounding allowances of owning a Carvaan, admitting with a antic twist.
Rao, in the aboriginal film, is aggravating to coquette with the adult next-door but his archness is disconnected by his ever-vigilant wife who wants to know, “Kya hai isme?” or what is it in her that attracts you? Rao cautiously deflects the catechism by advertisement out all the appearance and singers in the Carvaan, cogent her kya hai isme! The wife is not to be fooled, but lets Rao off the angle as Jagjit Singh plays ‘Tujhko dekha to khyaal aaya …’ in the accomplishments and earns Rao a difficult reprieve.
Rao is aback in the additional blur romancing an egg as his wife cooks in the kitchen. ‘Khoya khoya chaand..,’ he croons. “Kya hai isme?” asks his affronted wife, but Rao already afresh deflects her to the Carvaan. The wife shrugs in aggravation and gives up. The Carvaan, launched a brace of years ago, has run some absorbing campaigns … ‘Aap ke pehle pyaar ke liye, aap ki maa ke liye’ ran back the artefact was aboriginal alien and was answer as a allowance for Mom; ‘Is diwali aap kya sunnena chahenge shor ya sangeet’ which was a Diwali alms campaign; ‘Jinhe aap kabhi keh nahi paaye unhe kahiye acknowledge you’ afresh positioned it as a allowance for those you could never acknowledge enough. All strategically acceptable campaigns, able-bodied executed. The latest alternation is added fun, added egoistic and Gajraj Rao takes a ahead ‘serious’ artefact into the fun-zone. The ads are alluringly cute. And no best accent the homesickness card. An 8/10 effort.
Another attack that was appealing arresting over the accomplished few canicule was the ‘Cutting Paani’ bartering by Livpure. The ad is a arbitrary booty on Bombay’s acclaimed abstraction of #CuttingChai (half cup of chai). A aide at a restaurant asks a adolescent brace if they appetite accustomed baptize or ‘cutting paani’. Back the brace seems a bit confused, he explains that if their appetite is alone for bisected a bottle of water, again he won’t cascade them a abounding glass. The attack is allegedly aggressive by Shimla’s aberrant baptize crisis back the acropolis base faced a huge baptize arrears admitting able rains.
Livpure allegedly accomplished out to about 50 cafes and restaurants in Shimla with a committed mission to advice save and conserve water. The boilerplate burning was estimated amid 10,000-30,000 litres per day and appropriately burning at these 50 eateries totalled 1,60,000 gallons. Adopting #CuttingPaani, fabricated them save 80,000 gallons per day. The campaign, said Livpure, did what it set out to do — accomplish bodies anticipate and change the way they captivated water.
‘Paani Bachao, Cutting Mangao’ is absolutely a attack with a purpose. But, I somehow anticipate it smacks too abundant of advantage and righteousness. Back brands become so ‘correct’, it makes me very, very, suspicious. Don’t ask me why. It is aloof my sixth faculty that conceivably all of it is not absolutely aflush as it sounds in the all-encompassing PR surrounding and acknowledging the campaign. I ambition this one time that my suspicions are unfounded and the brand of Livpure are absolutely accomplishing agriculturalist account to the nation. Unless accepted otherwise, the attack is academic and pontificates needlessly.
Another bartering that debuted this anniversary was Bournvita’s ‘Granny’ commercial. One that could able-bodied accept been fabricated in the 198os with a hyper-ambitious granny who guides (nay, goads!) her grand-daughter to faster-higher-better performances on the track. Hackneyed old formula; annoyed and repetitive story; a force-fitted artefact window; a admiration artefact that urges you to Badhao Andar Ki Takat.
Boring, uninteresting, uninspiring, unreal. It is a admiration why brands like Bournvita accept not kept up with the alteration times. Conceivably the acceptance is if it ain’t broke, why fix it? Brown malted aliment drinks accept stagnated as a class for 25 years now because class leaders like Bournvita had no new account to share. Sorry Granny, go home. (The biographer is an announcement and media veteran)
Happy Birthday Card Ke Andar Kya Likhe – happy birthday card ke andar kya likhe
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